Creating New Business Models from Digital Supply Chains Transformation


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The recent white paper ‘Unlocking Business Model Innovation through Advanced Manufacturing’, published by the World Economic Forum, highlights three main stages of organisational transformation towards new business models; Stage 1 - Point solutions; Stage 2 – End-to-end digital infrastructure and integration; Stage 3 – New business models.

In this webinar, one of the co-authors of the paper, Dr Jag Srai, will discuss why many companies are stuck at the initial stage, where technology is generally applied to boost factory productivity and step-changes in the efficiency of manufacturing operations. He will highlight some of the challenges organisations face in progressing to stages 2 & 3, exploring what some leading companies have done to overcome them. Jag will also share insights from his research on digital supply chain transformation strategies and potential market and productivity traps if investments are misaligned.

You will then find out about practical tools and frameworks that are being used by some of the world’s leading companies, including IKEA, Grundfos, Schneider Electric and Unilever, to guide their digital supply chains transformation.


Dr Jagjit Singh Srai, Director of Research, and Head, Centre for International Manufacturing, Institute for Manufacturing, University of Cambridge

Dr Srai is a Director of Research in the Department of Engineering, University of Cambridge, and Head, Centre for International Manufacturing, Institute for Manufacturing.

His research centre brings an engineering and strategic operations management perspective to the design, analysis and operation of international supply chains and the impact of advanced production and digital technologies.

Dr Srai is also Co-Chair of the World Economic Forum Council on the Future of Advanced Manufacturing Value Chains and works closely with industry and policy makers on digital supply chain transformation and investment in the digital economy.


Dr Paul Christodoulou, Industrial Associate, IfM Engage, University of Cambridge

In his role as Industrial Associate, Paul assists clients in corporate-level strategic development including manufacturing footprint strategy, end-to-end supply chain strategy and digital supply chains transformation.

Paul has led major collaborations since 2003 with leading companies including Becton Dickinson, Beiersdorf, Bombardier, Caterpillar, Electrolux, Emerson, Ferring, Grundfos, Huntsman, IKEA, Invensys, LEGO, Nestlé, Rolls-Royce, RUAG, SABIC, Schneider Electric, Sealed Air, Shell, Signify, Smith & Nephew and Wavin.