Webinar

Structured decision-making for innovation: Opportunity vs feasibility

This webinar explores how organisations can make better innovation and R&D investment decisions when information is limited and uncertainty is high. The session introduces a structured opportunity–feasibility framework for prioritising early-stage projects, supported by practical examples and a real-world case study from Grundfos.

AGENDA

Innovation decision challenges – Why uncertainty and limited data make early decisions difficult.
Decision-making bias – How cognitive bias affects choices under uncertainty.
Opportunity vs. Feasibility – The structured framework for comparing innovation initiatives.
Prioritisation matrix – Using the matrix to select, defer, or stop projects.
Grundfos case study – Real-world application and benefits.
Sustainability use case – Applying the framework to ESG decisions.
Other applications – Risk, capability, and compliance examples.

SPEAKERS

	Nicky Athanassopoulou Head of Solution Development IfM Engage
	Christian Rasmussen Industrial Associate IfM Engage

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RESOURCES AND LINKS

GRUNDFOS CASE STUDY

How Grundfos applied an opportunity–feasibility scoring approach to objectively prioritise projects and cut portfolio decision time to just two hours.

Read the case study

IfM Engage Insights template (full colour) (5)

RESEARCH PAPER

A practical guide to designing customised scoring tools for evaluating early-stage innovation projects under uncertainty.

Read the research paper

Female with dark hair writing against a poster pinned to a board during a consultancy workshop delivered by IfM Engage.

CONSULTING SUPPORT

IfM Engage works with organisations to apply structured, opportunity–feasibility decision-making to innovation portfolios through tailored tools and facilitated workshops.

Learn more