Dr Urmetzer is interested in the development of tools for service design. In particular, he looks at the creation and capture of value within complex service ecosystems. He is interested in helping managers to fully understand the value exchange, in order to enable them to influence business models and optimize B2B and B2C processes. Florian’s second research interest is customer satisfaction.

EXPERTISE

Prior to joining the Alliance, Dr Urmetzer was previously employed at Accenture in Zürich, Switzerland. He holds a distinction MSc (Network Centred Computing) and a PhD, both from Reading University, School of Systems Engineering. In industry, he has worked for SAP Research in Switzerland as a Senior Researcher and Project Manager where he led the EU-sponsored research project FAST and was involved in multiple other EU-funded projects. Florian has also previously worked for Volkswagen, IBM and Gartner Inc.

Dr Urmetzer teaches on the Business ecosystem strategy course and takes an active role in IfM Engage consultancy projects using the IfM’s Business Ecosystem Strategy approaches which have been adapted and applied by organisations including ABN Amro, Leonardo, IBM and Caterpillar.

MORE INFORMATION

View Dr Urmetzer’s full profile on the IfM website.