Webinar

Unlock clarity, alignment and strategic momentum with roadmapping

This introductory webinar explains how roadmapping helps organisations cut through complexity, align stakeholders and turn strategic direction into clear, actionable plans. You’ll gain a practical foundation in what roadmapping is, why it matters and how it supports better decision-making, prioritisation and communication.

AGENDA

The challenges organisations face today and why roadmapping is needed
What roadmapping is and the real problems it helps to solve
Different types of roadmaps and how they support strategic conversations
The core roadmapping workshop process – from defining scope to sequencing actions
The role of facilitation, collaboration and shared understanding in successful outcome
Case example: how roadmapping improved clarity, alignment and communication in practice

SPEAKERS

	Andi Jones Industrial Associate IfM Engage
	Rob Phaal Director of Research (STIM, CUED) Institute for Manufacturing

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RESOURCES AND LINKS

ROADMAPPING COURSE

A hands-on, fast-start course that teaches practical roadmapping tools and visual strategy techniques to align markets, products and technologies.

Find out more

ROADMAPPING GUIDE

A concise guide based on Institute for Manufacturing research that explains how roadmapping can be used to address complex challenges and support strategy and innovation planning.

Download the guide

Female with dark hair writing against a poster pinned to a board during a consultancy workshop delivered by IfM Engage.

ROADMAPPING CASE STUDIES

Real-world examples from over 300 projects showing how organisations use roadmapping to visualise challenges, align stakeholders and improve strategic outcomes.

Learn more