Roadmapping for
strategy and innovation

In-person course, Cambridge

What you will learn

Course tutors

More information

What you will learn

Course tutors

More information

COURSE OVERVIEW

Learn a ‘fast-start’ roadmapping approach to align markets, products and technology for strategy and innovation.

Our two-day course provides a thorough introduction to strategic roadmapping, guiding delegates through the process of roadmapping, including ‘hands-on’ activities, during which actual roadmaps are created.

Delegates will benefit from material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits.

The aim of the roadmapping training course is to provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses. The emphasis is on the rapid initiation of the method and its customisation, based on multifunctional workshop techniques.

The course is interactive and based on the delivery ethos of a balanced combination of presentations, group activities and discussions.

WHO SHOULD ATTEND?

  • Innovation managers/directors
  • Strategy planners
  • Strategy consultants
  • Technology and technical managers
  • Product managers
  • Product development teams

    UPCOMING IN-PERSON COURSES

    • 23-24 April 2024
    • 15-16 October 2024

    Register interest or suggest additional dates – be notified when new dates are announced, or tell us what would be the best date range for you

    Online course

    We also deliver an online roadmapping course, which provides a thorough introduction to strategic roadmapping.

    COURSE OVERVIEW

    Our two-day course provides a thorough introduction to strategic roadmapping, guiding delegates through the process of roadmapping, including ‘hands-on’ activities, during which actual roadmaps are created.

    Delegates will benefit from material and exercises in strategic landscaping, workshop facilitation practices and tools/toolkits.

    A ‘fast-start’ roadmapping approach to align markets, products and technology for strategy and innovation

    The aim of the roadmapping training course is to provide delegates with the knowledge and confidence to apply roadmapping concepts and methods within their own businesses. The emphasis is on the rapid initiation of the method and its customisation, based on multifunctional workshop techniques.

    The course is interactive and based on the delivery ethos of a balanced combination of presentations, group activities and discussions.

    WHO SHOULD ATTEND?

    • Innovation managers/directors
    • Strategy planners
    • Strategy consultants
    • Technology and technical managers
    • Product managers
    • Product development teams

    UPCOMING COURSES

    Register interest or suggest additional dates – be notified when new dates are announced, or tell us what would be the best date range for you

    Online course

    We also deliver an online roadmapping course, which provides a thorough introduction to strategic roadmapping.

    “I can’t understand how organisations live without it. A roadmap can add immense value in many different ways, particularly in the integrity and credibility of product and technology plans and directly for the people doing the technical work – it helps them to see, communicate and substantiate their position as to why they are doing what they are doing.”

    Delegate

     

    WHAT YOU WILL LEARN/EXPERIENCE

    • How roadmapping can align technology and commercial perspectives

    • Approaches for implementing roadmapping at the innovation, business and sector levels.
    • Efficient multifunctional workshop methods for implementing roadmapping
    • The application of roadmapping as a platform for management tools.
    • How to apply visual design principles to support the communication of strategy
    • How roadmapping can help organisations to align technology and commercial perspectives. 

    • Approaches for implementing roadmapping at the innovation, business and sector levels.
    • Efficient multifunctional workshop methods for implementing roadmapping. 
    • The application of roadmapping as a platform for management tools.
    • How to apply visual design principles to support the communication of strategy

    EXPERIENCE CAMBRIDGE

    The venue

    The course will be held at the Institute for Manufacturing, Cambridge. The course fee includes daytime refreshments and course materials.

    A list of accommodation options close to the Institute for Manufacturing is available here.

    Sidney sussex college dining hall
    Cambridge punting

    Cambridge

    The city of Cambridge is one of the most important and beautiful in the UK, famous throughout the world for its university and colleges. Its academic excellence and range of business, commercial and scientific interests are reflected in the wide variety of visitors and the number of events and meetings that take place here every year.

    EXPERIENCE CAMBRIDGE

    Moller Centre

    The venue

    The course will be held at the Institute for Manufacturing, Cambridge.

    Cambridge punting

    Cambridge

    The city of Cambridge is one of the most important and beautiful in the UK, famous throughout the world for its university and colleges. Its academic excellence and range of business, commercial and scientific interests are reflected in the wide variety of visitors and the number of events and meetings that take place here every year.

    COURSE TUTORS

    Dr Rob Phaal

    Director of Research (STIM, CUED), Centre for Technology Management, IfM

    Dr Clive Kerr

    Senior Research Associate

    MORE INFORMATION

    Course materials

    A copy of ‘T-Plan: the fast start to Technology Roadmapping. Planning your route to success’, developed in collaboration with a wide range of companies, will be provided as part of each course (normal price £149.00), together with a copy of the latest Technology Roadmapping book ‘Roadmapping for Strategy and Innovation – Aligning technology and markets in a dynamic world’ (normal price £195.00).

    Roadmapping

    Bespoke programmes

    University of Cambridge endorsement

    Booking confirmation and cancellation policy

    Roadmapping

    Bespoke programmes

    University of Cambridge endorsement

    Booking confirmation and cancellation policy