Using SWOT with Roadmapping for enhanced analysis and planning

In this webinar, experts from the IfM and IfM Engage explain how the SWOT framework can be applied with roadmapping to empower more effective strategic planning.

Roadmapping experts Dr Rob Phaal, Dr Imoh Ilevbare and Dr Yuta Hirose introduce the approach, talk through practical applications and host a Q&A

Reasons to watch:
– Gain fresh insights and expand your strategic planning initiatives with this extended SWOT framework.
– Learn how to effectively evaluate and prioritise ideas stemming from your SWOT analysis so you can focus on those that will deliver the most value.
– Understand how findings from SWOT analysis can be integrated into a comprehensive roadmap.

Webinar agenda:

Welcome and Introduction to the IfM and IfM Engage, Robert Driver (0:01-02:50)

Overview of Roadmapping and SWOT: Dr Rob Phaal (2.51-14.35)

Case Study 1: Dr Yuta Hirose (14.56-27.00)

Case study 2: Dr Imoh Ilevbare (27:01-43:35)

Q&A and how to Engage – (43.36-1:00:08)


Roadmapping courses

We run a series of training courses in Cambridge and remotely, throughout the year, to support the transfer of roadmapping and related methods to individuals.

Roadmapping guide

Download the complete guide ‘An Introduction to Strategic and Technology Roadmaps’ where we share expertise and top tips to help you with your own roadmap.