Insights

Using roadmapping to steer your organisation through times of uncertainty

21 May 2020

The business landscape is rapidly chainging due to COVID-19 and other disruptions – In this webinar, Dr Rob Phaal and Dr Imoh Ilevbare provide guidance on how organisations can use strategic planning tools including roadmapping and scenario planning to stay on the front foot.

Strategy under uncertainty and an introduction to roadmapping (0:50)

Dr Rob Phaal, Director of Research, Centre for Technology Management, Institute for Manufacturing (IfM)

Introduction to scenarios (18:00)

Dr Imoh Ilevbare, Product Manager, IfM Engage

Q&A  (34:00)

RELATED RESOURCES

Roadmapping courses

We run a series of training courses in Cambridge and remotely, throughout the year, to support the transfer of roadmapping and related methods to individuals.

Strategic Technology and Innovation Management Consortium

A membership programme that enables collaboration between industrial member companies, researchers from IfM and other universities and participants globally.

Roadmapping templates

Download and use IfM roadmapping templates.