Insights
Using roadmapping to steer your organisation through times of uncertainty
21 May 2020
The business landscape is rapidly chainging due to COVID-19 and other disruptions – In this webinar, Dr Rob Phaal and Dr Imoh Ilevbare provide guidance on how organisations can use strategic planning tools including roadmapping and scenario planning to stay on the front foot.
Strategy under uncertainty and an introduction to roadmapping (0:50)
Dr Rob Phaal, Director of Research, Centre for Technology Management, Institute for Manufacturing (IfM)
Introduction to scenarios (18:00)
Dr Imoh Ilevbare, Product Manager, IfM Engage
Q&A (34:00)
RELATED RESOURCES
Roadmapping courses
We run a series of training courses in Cambridge and remotely, throughout the year, to support the transfer of roadmapping and related methods to individuals.
Strategic Technology and Innovation Management Consortium
A membership programme that enables collaboration between industrial member companies, researchers from IfM and other universities and participants globally.
Roadmapping templates
Download and use IfM roadmapping templates.