Digital platform business,

ecosystem strategy and IoT

What you will learn

Course tutors

More information

What you will learn

Course tutors

More information

COURSE OVERVIEW

This new course combines:

  • an introduction to the technology comprising the Internet of Things;
  • the principles of platform business; and
  • Ecosystem mapping for developing value propositions.

Strategy frameworks developed by the Institute for Manufacturing from research on business and platform ecosystems are explored using real-world examples.

This immersive experience takes participants on a journey from how sensors work to how the use of the data generated could transform the ecosystem in which your organisation operates.

After attending this course you will have a greater understanding of the range of investment opportunities available to your business in the Fourth Industrial Revolution, focusing particularly on IoT. You will have practised thinking through opportunities in real-world examples for efficiency gains in-house, new business models in an ecosystem and for getting a smart product to market. We aim to give you enough of an introduction to these opportunities for you to then ask the right questions and engage with greater confidence in discussions about such investments in your business.

WHO SHOULD ATTEND?

These workshops are designed for management- and executive-level employees in organisations from all sectors. Participants are not required to have any education in engineering or computer science, nor a technical background.

UPCOMING COURSES

Date: 2 and 3 November 2021

Duration: 2 days

Location: Cambridge – in person

Fees: £1,900 (excluding VAT)

IfM members and alumni are entitled to a 10% discount off the course fees. For details of our membership scheme, click here.

Early bird discount of 10% for all bookings received before 5 October 2021. 

COURSE OVERVIEW

This new course combines:

  • an introduction to the technology comprising the Internet of Things;
  • the principles of platform business; and
  • Ecosystem mapping for developing value propositions.

Strategy frameworks developed by the Institute for Manufacturing from research on business and platform ecosystems are explored using real-world examples.

This immersive experience takes participants on a journey from how sensors work to how the use of the data generated could transform the ecosystem in which your organisation operates.

After attending this course you will have a greater understanding of the range of investment opportunities available to your business in the Fourth Industrial Revolution, focusing particularly on IoT. You will have practised thinking through opportunities in real-world examples for efficiency gains in-house, new business models in an ecosystem and for getting a smart product to market. We aim to give you enough of an introduction to these opportunities for you to then ask the right questions and engage with greater confidence in discussions about such investments in your business.

WHO SHOULD ATTEND?

These workshops are designed for management- and executive-level employees in organisations from all sectors. Participants are not required to have any education in engineering or computer science, nor a technical background.

The work reported here was sponsored by Research England’s Connecting Capability Fund award CCF18-7157 – Promoting the Internet of Things via Collaboration between HEIs and Industry (Pitch-In).

UPCOMING COURSES

Date: 2 & 3 November 2021

Duration: 2 days

Location: Cambridge – in person

Fees: £1,900 (excluding VAT)

IfM members and alumni are entitled to a 10% discount off the course fees. For details of our membership scheme, click here. 

Early bird discount of 10% for all bookings received before 5 October 2021. 

WHAT YOU WILL LEARN/EXPERIENCE

The desired outcome of the workshops is to equip the learner with a conceptual understanding of the opportunities and structural changes that digital platforms and IoT bring to your ecosystem. The strategy frameworks aim to support the creation of value propositions through ecosystem mapping. Case studies are used to teach by exploring real world examples.

COURSE TUTORS

Florian Urmetzer

Senior Research Associate

Imogen Cleaver

Senior Research Associate

Maximilian Ge

Research Assistant

MORE INFORMATION

Bespoke programmes

University of Cambridge endorsement

Booking confirmation and cancellation policy

Bespoke programmes

University of Cambridge endorsement

Booking confirmation and cancellation policy