The power of roadmaps in the real world

This webinar brings together three of the most respected experts in roadmapping research and practice: Rob Phaal (Institute for Manufacturing), Olivier de Weck (MIT) and Sven Schimpf (Fraunhofer Institute).

Hosted by the Strategic Technology Innovation Management (STIM) Consortium, our panel of experts offer valuable insights into the world of roadmapping.

The main focus of the webinar will be exploring how roadmapping is being applied in the real world based on the results of a 2023 Roadmapping Field Study. The field study was developed in partnership between Fraunhofer Group for Innovation Research, IfM, University of Cambridge, Massachusetts Institute of Technology MIT and TIM Consulting.

Webinar agenda:

Welcome and introduction to STIM (00:00-03:36)

Presentation followed by Q&A and discussion (from 03:36):

  • Application areas and content
  • Organisational integration
  • Information sources, methods and tools
  • Success factors


Roadmapping courses

We run a series of training courses in Cambridge and remotely, throughout the year, to support the transfer of roadmapping and related methods to individuals.

Strategic Technology and Innovation Management Consortium

A membership programme that enables collaboration between industrial member companies, researchers from IfM and other universities and participants globally.

Roadmapping case studies

Learn more about IfM’s roadmapping applications in industry.